Audience Research

To broaden our research we decided to go out and meet our target group allowing them to express themselves, this would then allow us to see their expectations and ask them questions finding out more about what they like, as I feel their opinions are highly important when they are the ones that will be consuming the finished media product therefore it must attract and appeal to them.

Video 1

By filming our target audience while asking them several questions helped our group because we were able to analysis the videos in turn. From interviewing Kate we found out that her favourite music channel was Kerang, she watches this regularly and appreciates rock music. Her favourite band that plays on this music channel is 'Taking Back Sunday' she also states that her favourite song by this band is 'Cute Without The E'. Kate is the type of person that we would target our music video to; as well as different styles of people that share the same taste in music as her. As we know, Kate is a 'Taking Back Sunday' fan, this allows us to take advantage of this information allowing us to make a music video that would meet our target groups expectations.

Video 2

We also interviewed a group of teenagers all aged 16, this group in particularly were interested in rock genre and their dress sense really stood out to us therefore we may reflect this into the video as we feel it matches strongly with the genre of our band and chosen song. We found that this group mentions taking back Sunday which is going to be our chosen band. They also were fans of industrial music and mental. Kerrang was again mentioned and in the questionnaire this was also the most popular music channel amongst our questionnaire. We thought this was particularly good for our target group because they were musical and all played instruments.

Video 3

We decided to interview some friends of ours that all fit into the age category 15-20. The first question that we asked was 'what is you're favorite music channel?' this question was to firstly check that they would be the type of people we would aim our music video to (our target audience). All the boys stated that their favorite music channel to watch and listen to is Kerang. This is good for us as Taking Back Sunday (the band we have chosen to make our music video to). They all state that they watch it every day; this could mean that they are Taking Back Sunday fans as this band appears many times a day on this channel. Before even needing to ask them which band is their favorite; one boy states the song 'Cute Without The E' and then states the band as being their favorite on the channel. These boys are most defiantly someone we would target our music video to.

Video 4

We decided to ask the boys what costume would appeal to them within a music video. The boys state that within a rock music video they like to see lots of black and something that connentates with gothic. They like tight clothing such a lycra, PVC and leather; we took this comment on board but when other rock fans were asked what costumes would appeal to them they stated they would like anything thats black. This is easier for us as a group to achieve as lycra, PVC and leather clothing can get expensive. Therefore our costume will be black however, leather boots will be worn by the girls.